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Kate Charles
Managing Partner+CSO @ OBERLAND. Mum/Mom. Founding member of Chief. Grand Effie Juror.
Kate Charles is the Chief Strategy Officer and Managing Partner at OBERLAND, a position she assumed in October 2021.2 As the agency's first Chief Strategy Officer, she oversees OBERLAND's strategy, analytics, and account groups.4
Professional Background
Kate is known for her strategic and analytical approach to her work. She is described as smart, insightful, intuitive, and grounded in research.1 Her colleagues praise her for being thorough and professional, with a strong ability to work with both internal and external clients.1
Role at OBERLAND
At OBERLAND, Kate plays a crucial role in shaping the agency's direction and client relationships. She has been instrumental in demonstrating to clients that purpose-driven marketing can be profitable.6 Her approach combines strategic thinking with a sense of humor, which has helped make important topics more engaging and attention-grabbing.6
Personal Qualities
Kate is known for being open and transparent about her experiences. She has described feeling an immediate connection with OBERLAND's ethos and a strong sense of belonging within the organization.3 This alignment with the company's values likely contributes to her effectiveness in her leadership role.
Career Path
Before joining OBERLAND, Kate gained valuable experience in other roles within the marketing and advertising industry. Her expertise and previous work have positioned her well for her current leadership position at OBERLAND.5