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Kate Carter
Director of Brand, Audience & Digital at Scottish Ballet
Kate Carter is a prominent figure in the cultural sector, currently serving as the Director of Audiences at the Edinburgh International Festival (EIF). She joined EIF in March 2023, transitioning from her previous role as Director of Brand, Audience & Digital at Scottish Ballet.12
Professional Background
Carter has extensive experience in various cultural organizations. Before her tenure at Scottish Ballet, she worked at the British Museum and was involved with productions such as Shrek the Musical in London's West End. Her career has been characterized by a focus on enhancing audience engagement and experience within the arts.12
Role at Edinburgh International Festival
In her current position, Carter's responsibilities encompass a wide range of functions aimed at improving how audiences interact with the festival. This includes overseeing brand campaigns, audience insights, ticketing operations, and community engagement initiatives. She aims to create a welcoming atmosphere that encourages both new and returning audiences to engage with the festival's offerings.12
Carter's approach is informed by her belief in the importance of understanding audience needs and removing barriers to participation in the arts. Under her leadership, EIF has implemented various initiatives to enhance audience experience and accessibility.2
Vision and Impact
Carter's work is closely aligned with the vision of EIF's Artistic Director, Nicola Benedetti, who emphasizes deepening audience engagement and fostering a sense of community around the festival. This collaborative effort aims to provide high-quality artistic experiences for a diverse audience.23
Overall, Kate Carter's contributions to the cultural landscape through her roles at Scottish Ballet and now at EIF reflect her commitment to enhancing audience experiences in the performing arts.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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