Kate Burt

User Acquisition Manager at Jam City
Summary
Kate Burt is a highly experienced and data-driven marketing professional with over seven years of expertise in mobile and digital marketing, specializing in Growth, User Acquisition, Marketing Tech, and Product.
She has been instrumental in developing successful marketing campaigns for prominent mobile apps like Lyft, DraftKings, GSN Casino, Bingo Bash, Zynga Poker, and Words with Friends.
With a proven track record of effectively driving user acquisition on a large scale, Kate has managed substantial advertising budgets for both in-house operations and agency clients.
Beyond her professional achievements, Kate enjoys activities like listening to audiobooks, planning travel adventures, hiking, and exploring culinary delights.
Kate has a diverse range of channel expertise including Programmatic Display, Paid Email, Apple Search, Affiliate Marketing, Amazon Advertising, App Store Optimization (ASO), Out of Home (OOH) advertising, and Offline marketing strategies.
Her skill set encompasses Ad Campaign Management, Ad Retargeting, ASO techniques, SQL, Data Analysis, Marketing Strategy development, Creative Management using tools like Trello, utilization of MMP tracking platforms such as Kochava and Singular, proficiency in Tableau for data visualization, Fraud Prevention methods, and Invoice Tracking processes.
Educationally, Kate Burt holds a Bachelor of Business Administration degree with a focus on Marketing, along with minors in Mathematics and Spanish from the University of San Diego.
Her professional journey includes roles such as User Acquisition Manager at Jam City, Growth Media Tech Manager - Ad Operations at Lyft, Growth Marketer for Paid Email & Affiliate programs at Lyft, Growth Marketer specializing in Driver Acquisition Strategy at Lyft, Client Consultant for Mobile User Acquisition within the Cognant Agency Team at MZ, Senior Mobile User Acquisition Manager in Marketing at GSN Games, and Mobile User Acquisition Manager at GSN Games, among other positions in the marketing and advertising domain.