Kate Brooks

Senior Vice President, Ogilvy

Kate Brooks is a Senior Vice President at Ogilvy Public Relations Worldwide, based in San Rafael, California.1 She is an experienced communications professional with a diverse background in both consumer and technology brands, ranging from startups to Fortune 500 companies.1

Career Highlights

Kate's career journey includes several notable positions:

Head of Communications at Red Bull: Before moving to the United States, Kate led communications efforts at Red Bull, where she played a crucial role in establishing the functional energy drink category, which has since grown into a $50 billion global market.1
US Office Founder: After relocating to the United States, Kate opened the first US office of a UK PR agency. She successfully built the agency from scratch, attracting clients such as Constellation Brands, Diageo, McCormick's, and Cost Plus World Market.1
Current Role at Ogilvy: As a senior leader at Ogilvy, Kate is part of a cross-functional WPP team focused on driving Intel's innovation reputation. Her specific focus is on developing Intel's leadership in growth markets, including Autonomous Driving, AI, and 5G.1

Professional Approach

Kate describes herself as a curious and provocative creative thinker with a proven track record for addressing brand challenges.1 Her approach is characterized by:

Challenging clients and taking them beyond their comfort zones
Advocating for brands while maintaining a critical perspective
Utilizing data to inform strategy while also relying on experience and instincts
Emphasizing her personal "four C's": curiosity, common sense, chemistry, and courage1

Kate's professional philosophy centers on understanding audience hearts and minds to cut through brand clutter, and she combines courageous ideas with data-driven strategies.1