Kate Arends

Kate Arends is the founder of Wit & Delight, a prominent lifestyle brand based in Minneapolis, Minnesota, established in 2009, with a focus on helping individuals live a life well-lived through products, experiences, and visual content.

Under Kate's leadership, Wit & Delight has grown to become a recognized media and product brand, boasting 3.3 million unique followers and crafting limited collections for Target Corporation that have achieved $3 million in sales.

Kate's design philosophy at Wit & Delight revolves around creating beautiful, accessible, and useful products, emphasizing collaboration and real-time feedback from users to ensure a harmonious fit with customers' lifestyles.

She places a strong emphasis on core values such as beautiful design, kindness, continuous evolution, giving 110%, and maintaining a scrappy approach to work.

Kate Arends holds a Bachelor of Arts (B.A.) in Graphic Design and a BFA in Graphic Design from Iowa State University, where she also engaged in various roles, including a Research Assistant and participated in internships at reputable organizations like IDENTICA and AGA Group.

With a background as the Creative Director of Wit & Delight, Designer at Cue, Inc, and internships at Arends Integrated Communications and other firms, Kate Arends brings a diverse range of experience and skills to her current endeavors.