Katarina Djuric

Product Marketing | Marketing Strategy | Events | MBA '22

Katarina Djuric is a Marketing Consultant currently working as a freelancer in San Francisco, California. She has a diverse background in digital marketing, product marketing, and business strategy. Here's an overview of her professional experience and qualifications:

Professional Experience

Current Role: Katarina has been working as a freelance Marketing Consultant since June 2023.1 In this role, she:

Is responsible for 3 core business products
Led a successful omni-channel product marketing campaign, resulting in a $950K revenue increase
Conducts research and analyzes first-party data to understand customer behavior
Develops go-to-market plans and works with C-suite level clients
Managed a +$100M marketing budget across 3 business units

Previous Positions:

Senior Digital Marketing Consultant at CACI Ltd (October 2017 - March 2019)
Senior Marketing Executive at comparethemarket.com (January 2015 - March 2016)

Key Achievements

Transformed a UK newspaper's customer experience, identifying opportunities to increase revenues by $6.8M
Audited client paid search accounts, finding revenue opportunities of $3.2M
Increased sales by 10% through an audience-driven social remarketing campaign
Improved conversion rates by 2 percentage points through UX/UI improvements

Skills and Expertise

Katarina's skills include:

Digital marketing strategy
Product marketing
Data analysis and insights
Customer experience optimization
Project management
Team leadership and development

Education

Katarina has pursued various educational qualifications, including:

Masters of Entrepreneurship & Innovation (2022-2023)
Master of Business Administration (MBA) (2021-2022)
Postgraduate Diploma in Direct and Digital Marketing (2014)
International Business and Management (Operations Management) (2009-2013)2

Katarina's experience demonstrates a strong focus on data-driven marketing strategies, customer-centric approaches, and a track record of delivering significant revenue increases for her clients.