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Kristen 'Kat' Haro
Director of Marketing and Communications at the Crocker Art Museum
Kristen 'Kat' Haro is the Director of Marketing and Communications at the Crocker Art Museum in Sacramento, California.1 She is a marketing professional with extensive experience in digital campaign strategy and execution.
Professional Background
Kat Haro has a diverse background in marketing and communications:
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Current Role: She has been serving as the Director of Marketing and Communications at the Crocker Art Museum since June 2021.1
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Previous Positions:
- Associate Media Director at Mering (2019-2021)
- Performance Marketing Manager at MeringCarson Holdings (2018-2019)
- Social/Digital Project Manager at MeringCarson (2014-2018)
- Interactive Media Manager at Runyon Saltzman & Einhorn (2009-2014)
Expertise
Kat's expertise encompasses various aspects of digital marketing:
- Digital campaign strategy and execution
- Online advertising
- Website architecture and planning
- Digital production
- Social media strategy
- Campaign metrics and management
She has experience working with a range of clients, from statewide initiatives to local businesses.1
Skills and Approach
Kat is known for her focus on digital campaign strategies and her ability to lead teams in performance marketing. In her roles, she has been involved in:
- Developing paid social strategies
- Overseeing programmatic, Google, and social platform campaigns
- Leading agency innovation
- Participating in new business development and client presentations
- Conducting trends and strategy research
Her approach includes a strong emphasis on digital marketing while maintaining a background in traditional public relations and project management.1
