Kasper Verhoek is the founder of Schoonmaakwoede, established in 2006 with a focus on connecting household helpers. Over time, the company expanded its services to provide full-service cleaning for businesses and a professional national cleaning service for individuals. In 2009, Schoonmaakwoede underwent a split to eliminate confusion among clients. The branch facilitating household helper connections became independent and rebranded as Mijn Werkster, while the commercial cleaning activities were rebranded as Schoonmaak Unie by the end of 2010.

Schoonmaakwoede Group comprises Schoonmaakwoede Amsterdam, Schoonmaak Unie, and Schoonmaakwoede Nederland. Schoonmaakwoede Amsterdam focuses on delivering immaculately clean homes without the clients needing to invest time or effort. Cleaning is their specialty, executed professionally following a structured process to ensure the best results. Schoonmaak Unie streamlines and efficiently manages the cleaning processes for businesses across Amsterdam, offering high-quality services at competitive rates regardless of the company's size. Schoonmaakwoede Nederland oversees and advances the successful formula for providing cleaning services to individuals, supporting skilled professionals in various regions who are committed to going the extra mile with a service-oriented approach.

Kasper Verhoek specializes in innovative thinking, translating innovations into significant achievements, and integrating them into organizations. His educational background includes studying at Hogeschool voor Economische Studies Amsterdam (HES). Kasper Verhoek has experience as the owner of Schoonmaakwoede and previously as the owner of Schoonmaakunie.