Kasper Bergholt

Kasper Bergholt is a driven individual who is passionate about understanding and building things that work in collaboration with others. He excels in finding simple solutions to complex problems and has a startup mindset.

Professionally, Kasper has strong interests in various digital advertising platforms such as Facebook, Instagram, LinkedIn, Pinterest, Google, and Snapchat. He is well-versed in content Darwinism, psychology, and natural language processing. Kasper is experienced in persuasion architecture, A/B testing, multivariate testing, and utilizing tools like visitor recordings, heatmaps, and form, cohort, and funnel analysis through platforms like Google Analytics Universal, Google Analytics 4, and Hotjar.

His expertise extends to cross-segmentation across different platforms like search, display, email, web, and social media. Kasper is skilled in tagging, optimization, and sharing behavioral data across platforms.

Known for his Myers-Briggs type as INTJ and his Belbin roles as innovator, driver, explorer, completer, and expert, Kasper has a versatile skill set. At Folkekirkens Nødhjælp, he handles campaign development, execution, evaluation, and optimization, focusing on initiatives like the annual Christmas campaign 'Giv en Ged' and the national charity event. He is particularly passionate about recruiting volunteers for the organization's 116 thrift stores and 6 Wefood surplus food stores.

In his past roles, Kasper co-founded a positioning agency specializing in digital marketing targeted at the youth demographic. He was also involved in a startup focusing on artificial intelligence and behavioral targeting, which explored areas like chatbots, viral growth, content distribution, and early behavioral targeting.

Kasper's advisory board positions in technology companies like Meebox and Netudgaven showcase his strategic insights and expertise. He holds a Cand.mag degree with a Gold Medal from the University of Copenhagen and remains open to consulting opportunities in digital marketing, strategy, and addressing digital challenges.

Outside of his professional endeavors, Kasper has a background in gastronomy, having run a successful blog on food and wine, which attracted a large readership with Bergholt's recipes.