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Kasia Kowalska
Digital Director at Wavemaker UK
Kasia Kowalska is the Digital Director at Wavemaker UK, where she plays a pivotal role in leading innovative marketing strategies and digital initiatives. With a focus on harnessing technology to enhance brand engagement, she has been involved in notable projects, such as the launch of the Chupa Chups "Skate & Create" game on Roblox, aimed at connecting with Gen Z audiences through creative and interactive experiences.2
Kowalska's expertise extends to applied innovation, where she has also contributed to projects involving AI solutions for enhancing customer experiences in various sectors, including recruitment for the UK Royal Navy.1 Her work emphasizes the integration of digital tools and platforms to create meaningful interactions between brands and their consumers.
In summary, Kasia Kowalska is recognized for her leadership in digital marketing and innovation at Wavemaker UK, leveraging her skills to drive successful campaigns and foster brand loyalty among younger demographics.