The University of Texas at Austin

Founder and CEO at BSB Group International, BSB Sports, and Besomebody, Inc. // Licensed Sports Agent // Startup Advisor + Investor

Baseball United is the first professional baseball league created to serve the Middle East and South Asia. After a successful proof of concept in Dubai (November 2023), we are currently expanding across the region. Our mission is to inspire one billion new fans to fall in love with baseball.

Baseball United

Chairman and Chief Executive Officer

BSB Sports is a full-service sports management and marketing agency, connecting brands with top athletes with a core focus on MLB, NCAA/NIL, Combat Sports, and Women's Sports. Over 200+ athletes under management with an ecosystem of 100+ partner brands. BSB Sports leverages our expertise in brand building, content, and digital, as well as our long heritage in community building, to create winning programs and campaigns. Our proprietary Athlete Value Index (AVI) helps drive revenue and ROI for both athletes and brands. BSB Sports is based in Cincinnati, OH, with offices in Austin, TX, New York, NY, and Miami, FL.

BSB Sports

Founder

BSB Group International is a global Growth firm providing end-to-end strategy and services - including management consulting, brand building, and digital communications - for Fortune 500 companies and fast-growing startups. Our firm focuses on helping partner companies drive measurable growth – i.e., increased users, margin, and/or revenue – via yearly support plans. BSB Group International is headquartered in Cincinnati, Ohio with offices in New York, Houston, and Dubai.

One of the fastest-growing creative consultancies in America, BSB was ranked in the top 1% of the Inc5000 list of America's Top Private Companies, #1 on the Fast55, and named one of the "Best Places to Work" by the Business Courier and Silicon Valley Review. BSB has helped power the growth of some of the world's largest companies and brands, including Kroger, Kroger Health, Hilton, Mass Mutual, GoodRx, 23andMe, and Pepsi. Learn more at bsbgroupintl.com.

BSB Group International

Founder & Chairman

Besomebody, Inc. is a Digital Media company that creates exclusive content and training programs for underserved communities.

Besomebody, Inc.

Founder & CEO

Created and led initial Social, Marketing, and Comms organization during company's critical pre-IPO window. Revenue growth from $180M to $1B in 18 months.

GoPro

Senior Director, Global Marketing & Communications

Led Social and Digital Marketing, Influencer Marketing, and Communications for P&G's $9 Billion Fabric Care business in Developing Markets (Latin America, Central & Eastern Europe, Middle East, Africa, Asia/China), including helping lead the region's largest product launch of the 2000s.

Procter & Gamble

Senior Manager, Social Marketing & Communications, Developing Markets (Latin America/CEEMEA/Asia)

Led creation of three powerful platforms that enabled Tide - P&G's flagship brand ($3B), a historically commoditized and recently overlooked brand, to grow household penetration and market share for the 1st time in nearly two decades:
 1. Fabric Care to Fashion Care: Shifting focus from "laundry" to "clothes" across all marketing touchpoints enabled new campaign strategy and deeper connections with consumers. Led $20M partnerships with Retail brands and fashion Influencers.
2. Cause Marketing: Created the ongoing "Loads of Hope" Cause Marketing initiative, providing clean clothes to families affected by natural disasters. Helped families in more than two dozen natural disasters in the U.S., delivered record ROI for ad copy, and was #1 driver of unique traffic to Tide.com (Also created Downy "Touch of Comfort" Cause Marketing program).
3. Environmental Sustainability: Led Communications strategy and execution for Laundry category's massive packaging downsizing, resulting in less plastic, less waste, and less water usage across all of P&G's $9B laundry portfolio.

Manager, Influencer Marketing & Communications, North America, Fabric Care (Tide, Downy, Gain)

Led Influencer Marketing and Media strategy and execution for $1B North America Skin Care business.

Associate Manager, External Relations, North America, P&G Beauty (Olay, Old Spice, Gillette, SK-2)

External Relations & Brand Intern, (Febreeze, Tide, Dawn)

#1 sales representative in Austin, TX, with highest revenue mobile phone sales in both consumer and B2B channels.

Kash Shaikh