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    Karsten Stroh

    Ihr Experte für Adressqualität und Geschäftsführender Vorstand des Marketing Club Region Stuttgart-Heilbronn

    Professional Background

    Karsten Stroh is a seasoned professional in the field of address management, micromarketing, and data-driven marketing with extensive experience in consulting on a range of products and services. With his deep understanding of analytics and data management, he has built a reputation for providing comprehensive and honest consultations that cater to the specific needs of his clients. His expertise encompasses a variety of topics within dialog and database marketing, making him a valuable resource for businesses seeking to optimize their marketing and customer engagement strategies.

    In his current role as a Senior Business Consultant for Address Management and Micromarketing at Deutsche Post Direkt GmbH, part of the Deutsche Post DHL Group, Karsten utilizes cutting-edge technologies to enhance client services. His focus is on ensuring that address data is accurate and reliable, which is essential in today’s market where data quality can significantly impact marketing effectiveness and customer satisfaction.

    Karsten has also contributed considerably to the marketing community through his volunteer work with the Marketing Club Region Stuttgart-Heilbronn and the German Marketing Association (Deutscher Marketing Verband). Here, he has played a key role in the implementation of Microsoft Dynamics CRM, aiming to improve customer relationship management for organizations. His support in the implementation of the General Data Protection Regulation (GDPR) showcases his commitment to ethical marketing practices and data privacy.

    Education and Achievements

    Although specific educational details are not provided, Karsten's long-standing career in consulting and marketing speaks highly of his professional development and continuous learning. He has an impressive portfolio of services to offer, such as:

    • Address Cleanup using the ADDRESSFACTORY systems, which continuously verify private addresses and semi-private companies, ensuring high accuracy.
    • Address Validation during online shop data entry, CRM, or ERP integration, utilizing the DATAFACTORY AUTOCOMPLETE assistant to confirm data accuracy at the point of entry.
    • Lead Generation services that provide updated private and business addresses with a variety of selection options, all verified for delivery reliability by Deutsche Post DHL.
    • Data Analysis Services that help businesses gain deeper insights into their customer base by analyzing their own address databases.
    • Additional resources include various databases such as DATAFACTORY STREETCODE and DATAFACTORY BUILDINGS, which contain vital geographic and postal information, enhancing clients’ marketing strategies.

    Karsten has effectively combined these tools with over 150 microgeographic attributes found in his microdialog database, proving his commitment to providing innovative solutions for clients.

    Achievements

    Karsten's contributions have significantly influenced the marketing landscape in the Stuttgart-Heilbronn region. As the Managing Executive Board member of the Marketing Club Region Stuttgart-Heilbronn, he has helped shape the organization’s direction and initiate various projects that promote marketing excellence. His role as a board member for the German Marketing Association (Beirat Südwest) demonstrates his leadership capabilities and his dedication to uplifting industry standards across the board.

    His voluntary efforts underscore his belief in giving back to the community, particularly in the areas of marketing and data management, reflecting a professional philosophy built upon responsibility, ethics, and quality service.

    In conclusion, Karsten Stroh stands out as a leading consultant in address management and data-driven marketing. His extensive experience, combined with his ongoing volunteer commitments, showcases his passion for improving the marketing landscape and helping businesses succeed through strategic data utilization. His unique blend of services and insights into customer behavior positions him as a key ally for organizations looking to enhance their marketing efforts and customer relationships.

    Related Questions

    How did Karsten Stroh develop his expertise in address management and micromarketing?
    What are the key services offered by Karsten Stroh at Deutsche Post Direkt GmbH?
    In what ways has Karsten Stroh contributed to the implementation of GDPR in marketing?
    What notable projects has Karsten Stroh initiated during his tenure at the Marketing Club Region Stuttgart-Heilbronn?
    How does Karsten Stroh ensure data accuracy in address management practices?
    Karsten Stroh
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    Location

    Stuttgart Region
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