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Karsen Cheung, Growth Strategist
Serial Entrepreneur | Angel Investor | Amazon | Bain & Co | TEDx | Expedia | P&G | London 2012 Olympics | ING-Bank of Beijing | LSE
Professional Background
Karsen Cheung is a distinguished Growth Strategist renowned for his exceptional ability to drive growth and revenue through innovative marketing strategies and start-up ventures. With a rich history of founding, scaling, and investing in numerous start-ups, Karsen has garnered extensive experience across various sectors and continents, including Europe, Asia, North America, and Africa. His expertise spans private, public, and non-profit organizations, equipping him with a comprehensive understanding of diverse market dynamics.
At Amazon, Karsen held multiple influential roles, significantly shaping the company's marketing landscape. As the Head of Marketing for European Launches, he orchestrated some of the largest marketing campaigns in the world, notably generating over $10 billion in attributed revenue. His campaigns have achieved staggering metrics, including over 40 billion impressions and 3 billion clicks. His strategic prowess in marketing is further highlighted by his leadership roles in the launch and marketing of Prime Video across key European markets such as the UK, Germany, France, Italy, and Spain on owned channels. Karsen's impact on the digital marketplace is not only confined to Amazon; he also made his mark at Expedia Group, where he led marketing campaigns across multiple regions, ensuring brand growth and market penetration.
In addition to his corporate endeavors, Karsen served as a TEDx speaker, sharing insights from his extensive career and influencing future marketers and entrepreneurs. He also played a pivotal role as Co-Founder and Chief Growth Officer at The Goodthings Company, where he further demonstrated his entrepreneurial spirit and commitment to fostering innovation. Karsen's diverse background includes consulting experiences at prestigious firms such as Bain & Company and Procter & Gamble, where he developed a strong foundation in strategy and project management.
Education and Achievements
Karsen’s academic credentials reflect his dedication to excellence and continuous improvement. He began his higher education journey at The London School of Economics and Political Science (LSE), where he earned both his Executive Education Certificate and a Bachelor of Science (BSc). This foundational knowledge has been instrumental in developing his strategic acumen in the spheres of business and marketing.
Prior to attending LSE, Karsen completed the International Baccalaureate (Bilingual) Diploma and an American Curriculum High School Diploma at the Shanghai American School. This unique combination of educational experiences equipped him with critical thinking skills and cultural fluency, complementing his professional pursuits.
Throughout his career, Karsen has been recognized for his diligence and strategic contributions. His adventures and accomplishments, such as hitchhiking from the UK to Malaysia in just 24 hours without a penny, not only highlight his resourcefulness but also his intrepid spirit and passion for exploration.
Notable Experiences
Karsen’s versatility is reflected in the variety of roles he has undertaken throughout his career. As a former Entrepreneur in Residence at Balderton Capital, he was immersed in the venture capital realm, where he provided strategic guidance to fledgling startups. He also demonstrated leadership as an International Placement Coordinator at AIESEC, showcasing his commitment to developing young leaders and fostering meaningful connections across cultures.
His involvement with the Office for National Statistics as a United Kingdom 2011 Census Agent indicates his understanding of the importance of data-driven decision making and strategic planning. Karsen’s consulting roles at organizations such as Cognoscere Consulting and Houghton Consulting Group further reinforce his analytical capabilities and strategic mindset, essential traits for any effective growth strategist.
Karsen’s contributions to global projects, such as his role in the London 2012 Olympic Games as a Trailblazer, signify his ability to work under pressure and drive successful initiatives that resonate on a global scale. This multifaceted experience equips Karsen with a unique perspective on market trends and consumer behavior, empowering him to craft strategies that yield exceptional results.
Fun fact: Karsen Cheung once hitchhiked from the UK to Malaysia in 24 hours without using any money, reflecting his adventurous spirit and resourcefulness.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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