Karla Fornall

Karla Fornall is a seasoned growth marketing professional currently serving as the Sr. Director of Growth Marketing at Credit Karma.1 With over 15 years of industry experience, she has specialized in growth and consumer mobile marketing for more than a decade.

Career Highlights

Current Role: At Credit Karma, Fornall has been working since September 2018, initially as Director of Growth Marketing before being promoted to Sr. Director in March 2020.1 In her current position, she:

• Leads teams driving member engagement and revenue growth
• Heads marketing for the primary core business vertical
• Serves as a horizontal functional leader across 8 vertical marketing teams1

Previous Positions: Before joining Credit Karma, Fornall held several notable roles:

• Director of Growth & Retention Marketing at Pandora (2016-2018)
• Head of Marketing (Director) at Dictionary.com (2010-2015)
• Marketing Manager at Syndero (2007-2010)
• Co-Founder at Glas Energy (2005-2007)1

Expertise and Skills

Fornall's areas of expertise include:

• Developing innovative digital marketing strategies
• Driving high user engagement and revenue growth
• Acquisition and retention marketing
• Paid marketing, CRM, push notifications, and in-product up-selling
• Content marketing, email campaigns, ASO, SEO, and social media

She is known for her data-driven approach, strategic thinking, and creative problem-solving abilities. Fornall has a proven track record of grooming successful teams and delivering impactful results across multi-channel, multi-brand portfolios.1

Throughout her career, Karla Fornall has demonstrated a strong ability to scale marketing efforts, improve channel performance, and drive significant growth in user engagement and revenue across various platforms and industries.1