Karl Spencer

Karl Spencer is an experienced marketer and strategic planning consultant with a passion for GIS (Geographic Information System) technology. He holds an M.Sc. in Marketing, and Consumer Studies from the University of Guelph and a B.A. in Honors, Recreation, and Leisure Studies from the University of Waterloo. Currently, he is the Director of Marketing at CartoVista, where he focuses on helping GIS professionals engage with their stakeholders more effectively. At CartoVista, he leads a team that provides an interactive, fast, and informative GIS solution that can find new customers, streamline operations, identify risks, and locate unseen opportunities.

Before joining CartoVista, Karl worked in different companies and roles, including Director of Marketing at LabX Media Group, Marketing Director at Pride Marine Group, and Great Lakes Honda. He also has experience working as a Principal at Media Tree Market, a Product Initiation Manager, and Portfolio Manager at The Co-operators. Additionally, he worked as a Market Research Consultant, Strategic Planning Consultant, and taught at the University of Guelph-Humber as a TA, teaching Statistics and Consumer Behaviour Theory.

Karl's experience permits him to create winning marketing strategies that further businesses’ goals and objectives. His passion for GIS informs his work. He uses GIS solutions to unlock the potential of data, turning it into invaluable assets that can help people and businesses make informed decisions.