Karl Soderlund

Karl Soderlund is a Global Channel Executive with more than 25 years of experience in driving revenue growth in the enterprise software, hardware, and infrastructure sectors.

He is recognized for his strategic marketing and sales leadership, successfully spearheading teams to develop channel strategies, drive sales, and apply cross-channel marketing techniques to boost revenue in high-tech companies, from startups to leading vendors.

Karl excels in attracting, retaining, and motivating top talent, crafting award-winning channel programs, leading channel sales strategies, managing partner relationships, fostering organizational development, and driving cross-functional collaboration.

His skill set also includes overachieving quotas, managing P&L and budgets, strategic planning, process improvement, and implementing strategic marketing methodologies to enhance the sales pipeline.

Having extensive international management experience across major markets such as APAC, EMEA, and LATAM, Karl has a proven track record in various high-profile positions, including Senior Vice President roles at Zscaler, Palo Alto Networks, and Fortinet, as well as Vice President positions at Imperva, Aruba Networks, Avaya, and HP Procurve.

He has also held leadership roles at Charlesbank Capital Partners, Extreme Networks, and Cisco Systems, exhibiting a diverse and comprehensive background in sales, marketing, and channel management.

Karl Soderlund pursued his BA in Management at Anna Maria College, underpinning his practical experiences with a solid academic foundation.