Karl Mc Carthy 🍀

Karl Mc Carthy is an Irish entrepreneur and the founder of Yard, a marketing platform focused on driving B2B user adoption.12 He is based in Dublin, Ireland, and has a background in the technology and events industry.

Professional Experience

Karl is currently the founder of tryYard.com, where he's working on creating hyper-personalized marketing experiences.1 Prior to founding Yard, he held key leadership positions in other tech companies:

• Chief Commercial Officer at Tito.io, an event management platform for developer and tech events5
• Co-founder of Usher, a company focused on building local tech communities6

Education and Background

Karl attended Clongowes Wood College for his education.1 His entrepreneurial journey in the tech industry spans several years, with a focus on B2B sales and marketing.

Social Media Presence

Karl is active on various social media platforms:

• LinkedIn: His username is karlmccarthy, as mentioned in the query1
• Twitter: He uses the handle @dangitkarl2
• Threads: He has been featured in discussions about influencer marketing and developer relations4

Current Focus

At Yard, Karl is working to make B2B sales easier through creator-led marketing.23 He's involved in initiatives that combine influencer marketing with developer relations, indicating a strong focus on the intersection of technology and marketing in the B2B space.4

Karl Mc Carthy's career demonstrates a consistent involvement in technology-driven businesses, with a particular emphasis on event management, community building, and innovative marketing strategies for B2B companies.