Karl Johnson

Karl Johnson is a Managing Director & Partner at Boston Consulting Group (BCG), based in the Washington DC-Baltimore Area.12 He is a leader in BCG's Marketing, Sales & Pricing practice and a globally recognized expert in personalization, marketing technology, and data-driven marketing.1

Professional Background

Karl has over 20 years of experience in consulting, marketing, executive leadership, and P&L management roles.1 His career highlights include:

• Current Role: Managing Director & Partner at BCG since June 20222
• Previous Experience:
  • Software engineer at Microsoft
  • CTO of a successful technology startup
  • Managing Director for the Americas at a boutique personalization agency
  • Co-founder of the hospitality personalization startup Venga (now part of Priceline's OpenTable)

Expertise

Karl's areas of expertise include:

• Digital marketing and personalization transformations
• Marketing technology
• Advanced analytics
• AI and machine learning
• Agile software development

He heads BCG's digital growth accelerator for the Financial Institutions practice and has led transformations for major brands in financial institutions, retail, biopharma, and automotive sectors.1

Education

Karl holds an MBA from IE Business School, where he completed a Global Executive MBA program focused on Global Business & Entrepreneurship. He graduated in the top 20% of his class from this top-ten-ranked program.2

Languages

Karl is proficient in multiple languages:

• English (native or bilingual proficiency)
• Russian (elementary proficiency)
• Spanish (elementary proficiency)2

Karl Johnson's unique blend of technical expertise and business acumen positions him as a valuable asset in driving data-driven marketing and personalization transformations for large-scale organizations.