Karl Järnström

Karl Järnström is a sports marketing professional with a passion for creativity in the industry. He is currently launching a sports marketing SaaS subscription service, digitizing team sales, and building a sponsorship acceleration platform. Karl has a degree in business administration, management, and operations from Hanken School of Economics. He has experience developing digital businesses, optimizing growth funnels, and creating inbound marketing strategies.

Karl is well-versed in social media strategy, exploring different tech stack options, and experimenting with platforms and tools. He has led a team of marketing specialists, built and set up marketing operations using technology, analytics, and data-driven decision-making to optimize marketing strategy and KPIs. Karl's interest in adopting new technology and creating customer-oriented scalable services has enabled him to align sales, marketing, and customer success operations into a well-coordinated system of integrated technologies and great people.

Karl's background includes Head of Inbound & Insights at 10 Sports Marketing Hub, Head of Digital Marketing Development at Vierumäki, Digital Marketing Specialist at Mirri+me, Key Account Manager at Oy Anglo-Nordic Ab, Founder at Boardsport Finland, and Project Manager at Miltton. He has also worked as an administrative assistant and promoter at Miltton.