Karl Isaac

Karl Isaac is a seasoned marketing and branding professional with over 20 years of experience in the industry.1 He is currently serving as the Fractional Chief Brand and Marketing Officer and Advisor at Hi It's Us, a position he has held since October 2018.1

Professional Experience

Karl's career spans several high-profile companies and roles:

Tech Giants:

• He worked at Microsoft for over 7 years, holding positions such as Director of Brand and Marketing Strategy.1
• At Apple, he served as a Senior Product Manager for a brief period in 2000.1
• More recently, he was an Advisor at Zoom from 2021 to 2022.1

E-commerce and Software:

• Karl was the VP of Global Brand at eBay from 2016 to 2018.1
• At Adobe, he held the position of Senior Director of Brand Strategy and Innovation for over 4 years.1

Agencies and Consulting:

• He has worked with several branding and digital agencies, including Landor, Salt Branding, and Razorfish.1

Education

Karl's educational background includes:

• An MBA from Duke University's Fuqua School of Business
• A BA from Hampshire College
• Studies in Architecture and Urban Design at UCLA1

Current Role

As a Fractional Chief Brand and Marketing Officer, Karl works independently with leading brands and emerging startups.2 He describes his approach as giving "brands chiropractic adjustments," indicating his focus on aligning and optimizing brand strategies.1

Additional Activities

• Karl is active in the education sector, having served as an Advertising Mentor at M-School, LMU College of Business Administration.1
• He frequently speaks at industry events and conferences, including SXSW and DMEXCO.1
• Karl also hosts "Brand and Sand" events, which are networking and learning opportunities for brand professionals.3

Karl Isaac's LinkedIn username is indeed "brands," which aligns with his extensive experience and focus in the branding industry.1