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Karl Bates
Executive Planning Director
Karl Bates is a seasoned brand & communications strategist with a diverse global experience spanning various industries such as automotive, FMCG, finance, Telco, technology, and government sectors.
With a strong entrepreneurial drive and a consumer-centric approach to strategic planning, Karl excels in creating culturally relevant brand strategies that drive tangible real-world results.
Over the course of 15 years, Karl has been a valuable member of leadership teams, showcasing his expertise in orchestrating transformations for both agencies and clients.
He pursued his Bachelor of Arts degree at The University of Hull and currently holds the position of Executive Planning Director at Innocean Worldwide Australia Pty Ltd.