Karine Serfaty, Ph.D.

Karine Serfaty, Ph.D.

Karine Serfaty, Ph.D. is a seasoned data and strategy executive driving sustainability transformation. She is the CEO and Founder of Shyftr, a consulting and education company focused on the intersection of data and sustainability.2

Experience

• CEO and Founder, Shyftr (December 2023 - Present)
• Chief Data Officer, The Economist (February 2020 - March 2023)
• Advisory Board Member, Smart Data initiative, International News Media Association (INMA) (March 2022 - February 2023)
• Managing Director & Founder, Neustrat Consulting (November 2016 - September 2020)
• Chief Data Officer, ITV (September 2018 - August 2019)
• SVP, Data, The New York Times (Previous role)

Education

• Ph.D. in Economics, Harvard University
• Master's in Economics, PSL
• Bachelor's in Geography and Philosophy, Paris-Sorbonne and Paris-Nanterre
• Studied at the École Normale Supérieure (ENS) in Paris

Karine has helped iconic global media companies transform themselves and set new foundations for success in response to digital disruption. She laid foundations for a new digital subscriptions model at The New York Times, drove the data agenda as SVP, Data at The New York Times and ITV's first Chief Data Officer, and re-built the Data, Research and Insights function at The Economist Group.1

She is now applying her experience in data, strategy, and transformation to help accelerate the sustainability transformation via key fundamental shifts in mindsets and capabilities, with data at the heart.2