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Karina Ibarra
Group Director at Accenture Song Design Barcelona
Karina Ibarra is a renowned professional with over 20 years of experience in leading cross-discipline teams at Song Design Barcelona to deliver exceptional experiences.
She is skilled in driving innovation and transforming human experiences by asking crucial questions and offering strategic recommendations to clients.
Karina's expertise spans various industries globally, from redefining mobility to designing personalized customer loyalty programs and on-demand insurance solutions.
In addition to her role at Song Design Barcelona, she founded myABCKit, an EdTech startup focusing on personalized learning for young children.
As an advocate for education and technology, Karina also teaches product design at prestigious institutions and is recognized as a Certified Google Sprint Master.
Her proficiency includes strategic opportunities, innovation strategy, experience design, project management, and thought leadership, among others.
Karina Ibarra holds a Bachelor's degree in Communications from Tecnológico De Monterrey and a Master's in Communications from Universitat Autònoma De Barcelona.
She has held key positions at leading organizations like Accenture Song, Fjord, Google, and myABCKit, showcasing her versatility and impact in the industry.