Karin Hayes

Karin Hayes is a senior professional in the healthcare analytics and marketing industry. She currently holds the position of Senior Director, Portfolio Management and Innovation at ICON.2 Previously, she worked at OptimizeRx, where she was involved in product management and marketing strategies.34

Hayes has expertise in audience profiling, omnichannel marketing, and patient demographics for direct-to-patient marketing in the pharmaceutical industry.1 She has contributed to discussions on reducing media waste in direct-to-consumer marketing through integrated audience profiling.1

At OptimizeRx, Hayes was involved in developing strategies to improve data-driven media planning for pharmaceutical brands, focusing on creating more precise and effective patient engagement.14 Her work aims to help pharma companies better understand their target audiences and optimize their marketing efforts.1

Hayes has also been recognized for her insights on e-prescribing solutions in the pharmaceutical industry.6 Her LinkedIn profile indicates she is based in Altadena and has over 500 connections in her professional network.5