Karin Hallum Hougs

Karin Hallum Hougs is a seasoned professional currently serving as the VP of Ecommerce & Digital Marketing at WSAudiology.1 With a strong background in identifying new growth opportunities and digital business development, she has established herself as a leader in the field of digital marketing and e-commerce.1

Career Highlights

WSAudiology:: Karin currently holds a leadership position at WSAudiology, where she contributes to the company's digital strategy and growth.1 In October 2023, she proudly announced that WSAudiology's German locations in Erlangen, Stuttgart, and Löhne were certified as Top Employers, highlighting her commitment to fostering a positive work environment.2

Previous Experience::

• Prior to her role at WSAudiology, Karin worked at GN Hearing. She joined GN Hearing in April 2018, expressing enthusiasm about being part of a brand story focused on enabling people to hear more, do more, and be more.4
• At GN, she was involved in digital business development and marketing, where digitalization was considered core business.5

Expertise

Karin is known for her expertise in:

• Developing go-to-market strategies for digital trading and e-commerce platforms
• Identifying new growth opportunities within existing or new business areas1
• Digital transformation and marketing35

Professional Qualities

Colleagues and peers recognize Karin for her:

• Invaluable support and mentorship6
• Ability to drive digital transformation initiatives3
• Leadership in creating a great workplace culture2

Throughout her career, Karin Hallum Hougs has demonstrated a strong commitment to digital innovation and marketing excellence in the healthcare technology sector, particularly in the field of audiology.