Karin Almers

Karin Almers is a seasoned leader with a strong background in Marketing, CRM, Editorial, and Product development.

She possesses expertise in various digital media facets such as publishing media, VOD streaming, social media, ecommerce, Big Data, CRM, and conversion rate optimization.

As a Senior Project Manager, Karin has spearheaded large-scale projects spanning marketing, CRM, digital strategy, business development, IT development, and online traffic development.

Her experience extends to product development, where she has played roles as both a Stakeholder and a Product Owner.

She holds a Master of Science in Business Administration from Stockholm School of Economics, with a specialization in Media and Business Development.

With over 15 years in the industry, Karin has excelled in areas like Strategy, Digital Media, Online Marketing, and the Media Industry.

Karin's specialties lie in Organizational Development and Leadership, Business Development, Sales, Marketing, Conversion, and Editorial Leadership.

Her skill set includes managing operational teams, leading large projects, workshops, and change initiatives in organizations and digital transformation.

She is well-versed in digital and mobile strategy, product development, start-ups, publisher strategy, and sales and marketing optimization.

Karin also has a knack for digital content optimization, SEO, campaign optimization, web analytics, behavioural targeting, and customer segmentation.

Her expertise covers branding, online advertising, digital funnels analysis, and improving digital advertisement sales.

In terms of editorial leadership, Karin has experience in VOD-service, CRM-content creation, and developing CMS-tools for editors.

She has been legally responsible for the publishing of SVT Play.

Karin's educational background includes studies in Leadership, Personal Development, Marketing, Media Management, Business Development, Marketing Automation, Internet Marketing, CRO, Persuasion, Scrum Product Ownership, and other professional development programs.

Throughout her career, she has held significant roles at organizations like SVT, Aftonbladet, Schibsted Growth Media, Webtraffic, Citypaketet, among others.

Karin Almers has a rich professional history marked by continuous learning, leadership, and impactful contributions across various domains within the media and digital industry.