Kari Pokkinen

Kari Pokkinen is a seasoned professional with a proven track record in management consulting and sales leadership roles.

With a customer-oriented mindset, Kari excels in inspiring and leading cross-functional and multinational teams to success.

His expertise spans across various industries including sporting goods, healthcare, wellbeing, interior & furniture, and leisure goods in Europe, USA, and Japan.

Kari specializes in channel development of branded goods in international B2C and B2B settings both offline and online, as well as in acquiring new customers through direct and channel sales.

Passionate about winning and driving international growth, Kari is well-versed in market expansion, market entry strategies, franchising, retail operations, and go-to-market approaches.

His skill set includes business development, project management, coaching, digital commerce, cross-border online sales, omnichannel strategies, and marketing and sales direction.

Having held roles such as sales director, export director, marketing director, and commercial director, Kari's experience encompasses a broad spectrum of responsibilities.

With a focus on the German and Japanese markets, he brings a wealth of knowledge and a global perspective to his work.

Kari holds an MBA in Entrepreneurial Studies from Jyväskylä Polytechnic and serves as a Senior Advisor at Business Finland, working with the Consumer Business sector.

Driven by a passion for success and armed with a diverse skill set, Kari Pokkinen continues to make significant contributions to the business world.