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    Kari Pokkinen

    Senior Advisor at Business Finland

    Kari Pokkinen is a Senior Advisor at Business Finland, specializing in Internationalization Advice Services. He has extensive experience in international trade, particularly within consumer products such as home decor, furniture, clothing, and wellness. His background includes roles in management consulting and sales leadership, indicating a strong customer-oriented approach to business.

    In his current position at Business Finland, Pokkinen focuses on helping Finnish companies expand their international reach. He is involved in organizing initiatives such as fact-finding trips to markets like Japan, aimed at exploring opportunities in sectors like wellbeing and sauna services.12

    Pokkinen's expertise is further supported by his previous role as a Sales Director, showcasing his comprehensive understanding of market dynamics and consumer needs.1

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