Kari Pedriana

Kari Pedriana is the Co-Founder and CEO of Green Spoon Sales, a Boulder-based natural foods sales agency that she launched with her husband in 2012.12

Professional Background

Pedriana is an experienced entrepreneur with a demonstrated history of working in the food and beverages industry.3 She has proven expertise in strategic planning, sales growth, and marketing, which she has leveraged to build and lead Green Spoon Sales.

Company Overview

Green Spoon Sales is not an ordinary food & beverage broker. The company's mission is to transform the retail landscape while infusing passion, integrity, and transparency in all that they do.2 They help small and mid-sized food businesses increase their sales and reach, working with beloved brands like Primal Kitchen, Patagonia Provisions, and Kettle & Fire.1

Values and Initiatives

Pedriana and Green Spoon Sales have a strong commitment to environmental and social responsibility:

1. They participate in the 1% For the Planet pledge, supporting nonprofits focused on the health of the planet.1
2. The company has exacting standards for the brands they represent, including water conservation and ingredient sourcing.1
3. Green Spoon employees completed over 1,552 volunteer hours in 2023 and are on track to surpass 2,250 hours in 2024.1

Personal Interests

Pedriana has a personal connection to nature, stating, "I fell in love with the natural world on the rivers of Montana. So it means a lot to me to be able to give back."1

Education

Kari Pedriana studied at both The University of Montana and the University of Wisconsin-Madison.3

Pedriana's leadership at Green Spoon Sales reflects her passion for the food industry and her commitment to making a positive impact on both the business and environmental fronts.