Karena Dawn

Karena Dawn is a prominent entrepreneur, mental health advocate, and co-founder of Tone It Up, a leading lifestyle and fitness community aimed at empowering women. She has played a crucial role in shaping the brand since its inception in 2008, alongside her business partner Katrina Scott. Together, they have created a supportive environment that encourages women to pursue their health and fitness goals through positivity and community connection.124

Background and Career

Tone It Up: was founded after Karena and Katrina met at a gym, where they envisioned a fitness community that diverged from the traditional, often harsh fitness narratives. Instead, they aimed to foster an atmosphere of encouragement and empowerment for women.2 Over the years, Tone It Up has evolved into a multifaceted brand that includes workout programs, nutrition products, and a vibrant online community. The duo has been recognized in various media outlets for their innovative approach to fitness and wellness.24

In addition to her work with Tone It Up, Karena is the founder of The Big Silence, an organization focused on mental health advocacy. This initiative stems from her personal experiences with mental illness in her family, which have profoundly influenced her life and career. Karena has openly discussed her struggles with mental health, including childhood trauma and the impact of her mother's mental illness.145 She aims to use her platform to promote awareness and understanding of mental health issues.

Recent Developments

In recent years, Karena has shifted some of her focus toward mental health advocacy, emphasizing the importance of resilience and self-care. She has authored a memoir titled The Big Silence, which details her journey and the lessons learned along the way.14 Her commitment to mental wellness is also reflected in her role as a board member for the National Alliance on Mental Illness.4

Karena continues to inspire many through her work at Tone It Up while advocating for mental health awareness. Her journey exemplifies resilience and the power of community in overcoming personal challenges.13