Karen Ward

Karen Ward is a highly experienced marketer with over 20 years of progressive marketing experience, emphasizing customer-centric strategies using data-driven insights and research to adapt to changing consumer trends.

With a background in integrated marketing campaigns, consumer behavior analysis, brand and content strategy, digital marketing, data analytics, and more, Karen has a diverse skill set tailored towards achieving exceptional business results and nurturing brand loyalty.

Karen's educational background includes a Certificate in Marketing/Marketing Management from the University of Calgary and certification as a Certified Interior Decorator from Mount Royal University.

Throughout her career, Karen has held significant roles in renowned organizations such as Wine Growers British Columbia, Rove: Tourism Marketing Re-Imagined, and Travel Alberta, where she spearheaded consumer marketing initiatives across Canada, the USA, and Mexico.

Her expertise extends to areas like content and social media strategy, SEO/SEM, email marketing, media planning, contract negotiation, event marketing, and team leadership, showcasing her holistic approach to driving successful marketing campaigns and fostering team effectiveness.