Karen Schaffer

Karen Schaffer is a proactive and strategic professional with expertise in branding, digital marketing, retail merchandising, and environmental design solutions.

She has a proven track record in driving brand growth, launching new lines of business, and developing associated processes, business plans, and rollout strategies.

Karen's specialties include brand strategy, brand management, strategic planning, customer experience, integrated marketing strategy and implementation, digital marketing, social media, packaging design, strategic partnerships, and online & offline advertising.

She studied BA in Economics/Business Administration at the University of New Hampshire Peter T. Paul College of Business and Economics.

Karen Schaffer has held key positions such as VP Ecommerce and Director of Global Online Presence at Auto Europe Car Rental, Chief Strategy Officer at MicroArts Creative Agency, VP Retail Market Strategy at BrandPartners, and various roles at other organizations like The Brand Advocate and PixelMEDIA.

Her professional background encompasses a wide range of roles from strategist/planner to managing director, showcasing her extensive experience and leadership capabilities in the marketing and branding industry.