Suggestions
Karen Robbins
Board Member - Senior Executive Angel Investor
Karen Robbins is a Director on the Board of Cricket NSW.3 She has a background in marketing and brand management, with extensive experience at Spanx, a prominent clothing company.
Professional Experience
Current Role at Spanx: Karen currently serves as the Director of Marketing and Creative Operations at Spanx, a position she has held since August 2023.2
Career Progression at Spanx: Her career at Spanx has shown steady growth:
- Senior Brand Manager (February 2019 - August 2023)
- Brand Manager (July 2016 - February 2019)
- Brand Marketing and Consumer Insights Associate (March 2015 - July 2016)2
Responsibilities and Expertise
In her roles at Spanx, Karen has been responsible for:
- Developing brand strategies
- Managing marketing campaigns
- Overseeing brand activities
- Analyzing consumer insights
- Ensuring brand consistency across channels2
Education
Karen holds a degree from the University of Georgia - Terry College of Business.2
Cricket NSW Involvement
As a Director on the Cricket NSW Board, Karen is part of the organization's governance structure. Cricket NSW has recently implemented changes to promote gender diversity, aiming for a minimum of 40% male and 40% female directors on the Board by September 2026.14
Karen's expertise in marketing and brand management likely contributes valuable insights to Cricket NSW's strategic direction and public engagement efforts.
