Karen Oettl (Macartney)

Karen Oettl is a highly experienced brand builder and marketing professional with a 15-year background managing a variety of companies, from startups to billion-dollar brands. She excels in marketing consumer-based products to bring out their true meaning in the everyday economy. Karen is skilled in product development, brand building, positioning new products effectively, and creating go-to-market strategies that generate revenue based on solid consumer insights. Her expertise spans both large corporations like Coca-Cola and Kraft to smaller, agile startup settings. She has a successful track record of launching and growing brands, showcasing true entrepreneurial insight and effectively managing budgets. A collaborative innovator, Karen values teamwork, excels in result-driven environments, and thrives in situations where ambiguity is welcomed.