Karen Mitchell

CMO, Senior Vice President, Brand Marketing Strategy & Planning

Karen Mitchell is a senior marketing executive with over 20 years of experience, currently serving as the CMO/Senior Vice President of Marketing at Stop & Shop, a position she has held since July 2021.1 Here are some key details about her career and background:

Professional Experience

Karen has been with Stop & Shop for several years, progressing through various leadership roles:

CMO/Senior Vice President, Marketing (July 2021 - Present)
Vice President, Brand Marketing Strategy & Planning (March 2020 - June 2021)
Interim CMO/SVP Marketing (October 2019 - March 2020)
Vice President, Brand Marketing Strategy & Planning (January 2018 - October 2019)

Prior to her tenure at Stop & Shop, Karen held several positions at Welch's, including:

Director of Marketing/Chief of Staff (2017)
Director of Marketing (2014 - 2015)
Director of Marketing/General Manager, Food Products + Innovation (2003 - 2015)

Achievements

Throughout her career, Karen has demonstrated success in various areas:

Launched new products and expanded into new channels
Developed creative strategies and executed brand campaigns
Pioneered shifts in media strategy, improving volume contribution
Drove significant sales and margin growth through strategic initiatives

Education

Karen has a strong educational background:

MBA in Marketing from Bentley College - Elkin B. McCallum Graduate School of Business (Magna Cum Laude)
Bachelor of Science in Business Administration from the University of New Hampshire
Executive education programs at the University of Virginia Darden School of Business and Harvard Business School

Karen Mitchell is based in the Greater Boston area and has a track record of driving results and innovation in the consumer goods and retail sectors.1