University of Minnesota-Twin Cities

Senior Graphic Designer at IntraHealth International

Durham, North Carolina, United States

Design digital & print assets that promote and expand IntraHealth’s brand identity, and design brand systems for multiple associated brands. Develop and design keynote/high-level presentations for executives & technical experts. Foster a culture of brand awareness through cultivating brand ambassadors across the organization, curating the brand toolkit and assets, and training staff in Adobe CC and Microsoft for design outputs. Build and maintain relationships with external partners (affiliates, designers, photographers, production firms, translators, vendors). Manage IntraHealth’s presence on Instagram.Selected achievements include:- Designed the logo for IntraHealth’s 40th anniversary and led the visual development of IntraHealth’s 40th anniversary campaign; managed outputs from and relationship with outside design firm.- Redesigned IntraHealth’s standard e-newsletter format, leading to improved engagement with an increased click rate average of ~25% to >70%.

IntraHealth International

Senior Graphic Designer

Developed brand identity systems & created collateral for corporate communications, global & regional projects, fundraising campaigns, digital products, & major events. Designed digital & print assets to strengthen & expand IntraHealth’s brand identity. Redesigned three major websites for affiliated brands. Created compelling graphics & messaging for social media & email campaigns. Managed multiple projects in an appropriate & timely manner. Led procurement process & prepared files for production.

Graphic Designer

Directed and executed layout for bilingual monthly online publication. Established Platform’s brand identity across various social media platforms. Edited photographs and copy.

Platform Daegu Magazine

Graphic Designer / Art Director

Native English teacher at Munsung Elementary School in Daegu, South Korea; taught 22 classes weekly of 4th-6th grade students. Worked with a team of three co-teachers to create teaching plans and exercises meeting the requirements of administrators. Established an environment conducive to learning for students with diverse ranges of ability levels and behavioral issues. Encouraged English fluency through a variety of creative outlets, including music, drama, and art.

EPIK (English Program in Korea)

Native English Teacher

Implemented CTS's new brand identity across multiple platforms. Produced concepts and designed print & multimedia materials. Managed projects for multiple clients simultaneously. Prepared files for production and priced projects for print/publications. Supervised graphic design intern.

Center for Transportation Studies, University of Minnesota

Directed and executed layouts for quarterly publication. Edited photographs and copy.

American Academy of Advertising

Produced concepts and designed print media for internal & external needs including posters, brochures, newsletters, and manuals. Worked on projects independently from brainstorming to production. Worked with a wide range of external clients from the University of Minnesota and Minnesota Department of Transportation.

Karen Melton