Karen Li

Karen Li is a highly accomplished professional with a strong educational background and a diverse range of experience in marketing, digital performance, strategy & analytics, and account management. She holds a Bachelor’s Degree in Business Administration with a focus on Marketing & Information Systems from The Hong Kong University of Science and Technology, and has also participated in a Student Exchange Program in Business Administration at Lund University.

Karen's career has included key roles at top organizations, such as 香港匯豐銀行, where she served as the Regional Segmentation Manager for Europe, as well as previous positions within the same organization as the Regional Digital Performance Specialist and Analyst for the Asia-Pacific region. Prior to her time at 香港匯豐銀行, she worked at Neo@Ogilvy as a Performance Planner in Strategy & Analytics, and as an Account Manager at Moonlight Marketing Limited, which was later acquired by Neo@Ogilvy. Her career began with a Management Trainee position at Uniqlo Hong Kong Limited.