Karen Kotanko

Karen Kotanko is a seasoned professional with over 25 years of experience in Sales & Marketing, specializing in the healthcare industry for the past 16 years.

Her expertise lies in launching new Retirement Residences, excelling in pre-opening sales/marketing strategies and maintaining momentum during the occupancy phase.

Karen collaborates with marketing teams to craft dynamic marketing plans encompassing events, advertising, and referral source marketing, resulting in a track record of successfully inaugurating 10 new retirement residences within the last 9 years.

She is well-versed in website content development, executing digital marketing campaigns involving Google Analytics, online display platforms, WordPress, and creating corporate strategic marketing blueprints.

Karen's educational background includes studies in Public Relations, Marketing, Sales, and PR campaigns at Humber College, as well as courses in Medical Office Management, Biology, Management, and Pharmacology at Sheridan College.

Her notable professional roles encompass being the National Sales and Marketing Director at Verve Senior Living / Diversicare Canada, formerly serving as a Branch Director at a Home Care Agency, a Community Relations Manager at a Senior Living Company, and holding leadership positions at Banquet and Convention Centers as well as Hotels and Hospitality Sales and Marketing.