Karen Heller

Karen Heller is a seasoned professional with over 30 years of experience in developing strategic direct marketing campaigns, encompassing various platforms such as DRTV, e-mail, social media, websites, print, banners, and out-of-home advertising. Her expertise spans across multiple industries including health insurance, consumer products, education, B-to-B, pharmaceutical, and financial services. Karen has worked with notable companies such as Aetna, Anthem, LifeLock, Peloton, Pfizer, GSK, BMW, MINI, and Chase, to name a few.

Karen's specialties lie in creative strategy across diverse sectors, with a particular focus on health insurance. Her skill set includes implementing DRTV, direct mail, online content, and print advertising to drive successful marketing campaigns. Karen's educational background includes a Master of Science in Journalism from Northwestern University, further complemented by a Bachelor of Science in Journalism from the same institution. She also attended Millburn High School, laying a strong foundation for her career.

Throughout her career, Karen has held key positions in prestigious organizations. She served as the President of Karen Heller Creative, where she steered the company to success with her visionary leadership. Her role as a Freelance Copywriter and Creative Director allowed her to explore her creativity freely. Karen also made significant contributions as an Associate Creative Director at Grey Direct and later as a Senior Vice President and Creative Director at G2 Direct & Digital. Prior to these roles, she honed her skills at Steinert & Associates as a Copy Supervisor and at Darcy Masius Benton & Bowles (DMB&B) Direct as a Copywriter, showcasing her versatile talent and adaptability in the marketing field.