Karen Hayes

Karen Hayes is an experienced marketing and sales executive with a strong background in the beauty industry. She previously held the position of Executive Director, Global Marketing at GLAMGLOW, a brand owned by The Estée Lauder Companies Inc.1

Career Highlights

At GLAMGLOW::

• Served as Executive Director, Global Marketing from June 2017 to July 20191
• Led cross-functional brand team in new product launch activities
• Achieved $34M+ (40% increase) in incremental global innovation in FY18
• Oversaw 20+ core and promotional programs annually, including sampling

Prior GLAMGLOW Role::

• Executive Director, Head of International from January 2016 to June 20171
• Responsible for P&L in EMEA, UK, APAC, LATAM, and Travel Retail (50+ markets)
• Achieved 60% total growth in FY17 while exceeding profitability targets

Other Notable Experiences

• Currently works as a consultant, helping US beauty brands expand globally1
• Co-founded and served as CEO of S'eau Prima Inc. from May 2020 to December 20221
• Held various roles at The Estée Lauder Companies Inc., including positions at Bobbi Brown Cosmetics1

Education

• MBA in Marketing and Strategy from The Wharton School1
• BA in Communication with a minor in Latin American Studies from UC San Diego1

Karen Hayes has demonstrated expertise in global brand expansion, marketing strategy, and product development in the beauty industry. Her experience spans both established corporations and startup ventures, showcasing her versatility in the field.