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Karen Goldstein
Senior XM Scientist, Research Services at SAP - Qualtrics
Karen Goldstein is a respected market research leader with a strong background in domestic and global market research across various industries.
She has a deep passion for understanding consumer behavior and has spent her career exploring consumer actions, emotions, and thoughts.
Karen's academic achievements include a Master of Business Administration (MBA) in Marketing from Quinlan School of Business, Loyola University Chicago, and a BA in Psychology and Business from Washington University in St. Louis.
Her professional experience includes roles such as Senior XM Scientist at Qualtrics, Senior Vice President of Consumer Insights at GfK Digital, Vice President at Knowledge Networks, and various other senior roles at prominent organizations in the market research field.
Throughout her career, Karen has excelled in uncovering consumer needs, driving innovation, and creating effective marketing strategies based on thorough research and data analysis.
She has a proven track record of leveraging consumer insights to guide product development, brand positioning, and marketing campaigns for optimal results.
Karen Goldstein's expertise spans a wide range of market research methodologies and tools, making her a valuable asset in the industry.