Karen Giddens

Karen Giddens is a results-driven professional with a strong background in consumer insights and automation, proficient in leveraging data and techniques to achieve business goals.

With a passion for proprietary tools, data integration, and software utilization, Karen excels in collaborating with product teams to deliver tailored solutions for growth.

She demonstrates expertise in identifying priority channels, managing third-party relationships, supporting agency partnerships, and overseeing cross-departmental project deliverables.

Karen is known for enhancing operational systems and providing thought leadership on process improvements, project management, and departmental enhancements.

As a confident team leader, she effectively presents strategic options to Executive leadership, agency partners, and clients, showcasing her breadth of experience in various key areas.

Karen's key areas of expertise include Campaign Performance & Optimization, Consumer-Centric Campaigns, Integrated Marketing, Budget Control, Digital Marketing, and leveraging Consumer Insights & Software Automation.

Her skills span across Media, Creative, Digital, CRM, Project Management, Account Management, Financial Accountability, Planning & Strategy Development, Leadership, Vendor Relationships, and more.

Karen is actively expanding her professional network and welcomes connections for business opportunities, idea sharing, and networking discussions.

Connect with Karen via email at kugiddens@gmail.com or through LinkedIn for further collaboration.