Karen Cooper

Karen Cooper is the Director of Product Marketing at Totango, a customer success software platform based in Redwood City, California. She has extensive experience in product marketing, having led over 40 product launches that generated more than $500 million in revenue, with a consistent annual growth rate of 5-10%.1

Professional Background

• Totango (October 2021 - July 2022): In her role, Cooper championed high-profile campaigns and product-led revenue growth strategies, achieving a 10% increase in new logo acquisitions and developing the organization’s first sales playbook to enhance engagement with enterprise customers.12
• TeleSign (December 2020 - October 2021): Served as Senior Product Marketing Manager, focusing on go-to-market strategies for digital identity solutions.1
• Conga (2017 - 2019): Worked as Product Marketing Director, where she significantly increased marketing-qualified leads and sales growth through integrated campaigns and the design of a new sales playbook.1
• Sorin Group (2008 - 2011): Held the position of Product Manager for US Marketing.1

Education

Karen holds a Bachelor's Degree in Chemistry/Biochemistry from Millersville University of Pennsylvania, an MBA in Technology Management from the University of Phoenix, and a Master's Degree in Chemical Engineering from the University of Colorado Boulder.1

Expertise

Her expertise spans various sectors including Enterprise B2B, Life Sciences, Data & AI, Customer Success, and SaaS. She is known for her collaborative approach to bridging sales and marketing efforts, enhancing product adoption, and developing effective go-to-market strategies.1

Cooper is recognized for her ability to produce extensive sales enablement tools and assets, contributing significantly to organizational growth and customer engagement strategies.12