Karen Cooper

Karen Cooper is a member of the Customer Engagement Panel (CEP) at NWG (Northumbrian Water Group).12 She has over 25 years of experience helping companies and organizations, particularly in the areas of brand and customer insight.12

As part of the Customer Engagement Panel at NWG, Karen plays a role in providing independent challenge and assurance to Northumbrian Water Group's business planning process.1 The CEP was established to ensure that customer views and priorities are adequately represented in the company's plans and decision-making.

Karen's specific expertise lies in brand and insight consulting. She is described as being passionate about helping organizations understand and connect with their customers.2 This aligns well with her role on the Customer Engagement Panel, where her experience can contribute to ensuring that NWG's strategies and services are responsive to customer needs and preferences.

Prior to her involvement with NWG, Karen's professional background includes:

1. Working as a Board Account Planner at AMV BBDO from 1999 to 2007.3
2. Running her own consultancy called Living Brands, which is reflected in her LinkedIn username "karencooperlivingbrands".3

It's worth noting that while Karen Cooper has this role with NWG, she is not a full-time employee of the company. Her position on the Customer Engagement Panel is likely an advisory or consultative role, drawing on her extensive experience in brand strategy and customer insight to help guide NWG's customer-focused initiatives.