San Jose State University

Parsons School of Design - The New School

Sr. Program Activation Manager at Twitch

Creative Ops Lead, AMER - Brand Partnership Studios (Twitch) at Amazon Ads

Amazon

Creative Ops Lead, AMER - Brand Partnership Studio

Twitch

Program Activation Lead, West Coast - Brand Partnership Studio

Sr. Program Activation Manager, Brand Partnership Studio

Program Activation Manager, Brand Partnership Studio

360i

Manager, Influencer Marketing

Clients Include: Paul Mitchell, MarulaOil, MITCH, Awapuhi Wild Ginger, Tea Tree, NEON Haircare, Figenza, and Beauty Industry Group

• Conceptualize social media campaigns, including contests, polls, special promotions, and giveaways
• Social content creation and content calendar planning for five brands 
• Develop influencer target lists, pitch material, and orchestrate monthly gifting programs
• Manage clients on SOWs, budgets, and timelines 
• Organize photoshoots, including scouting locations and styling

MEYVYN

Integrated Marketing & Brand Partnership Manager

• Support creative strategies for in-store, charity, partnership events 
• Negotiate budget with external partners and vendors to reduce costs by more than 35%
• Launch events for up to 600 guests while maintaining budgets from $6K-$800K
• Manage 22 boutique directors across 11 markets in North America
• Oversee marketing calendar and run of shows

DOLCE&GABBANA S.r.l

Corporate Image / Events Associate

• Assisting with coordination and execution of all corporate and retail events 
• Assisting with visual displays for events and showrooms
• Organizing fashion presentations and casting models/staff
• Researching and analyzing competitor events
• Planning and finalizing event logistics

Corporate Image Intern

• Create visual, promotional, and campaign contents for social media channels
• Sample trafficking to editorial publications and celebrities
• Maintained PR showroom and inventory
• Daily online tracking for credits from bloggers, online magazines, and websites
• Tracked and monitored social media conversations around award seasons
• Media monitoring and scanning magazines and newspapers for Prabal Gurung credits

Prabal Gurung

Public Relations Intern

• Identified breaking news and trending topics in music, lifestyle, tech, fashion, social media, and pop culture 
• Maintained and revised all content calendar for social media posts (Instagram, Pinterest, Facebook, and Twitter)
• Utilized analytical tools such as Facebook Insights, Google Analytics, Group High, Radian6 and Cision
• Researched and proposed relevant social influencers, tastemakers, and brand advocates for potential affiliate program collaborations
• Synthesized analytics and compile research into actionable report
• Interacted with users to foster a positive online community through Twitter and Facebook chats, how to guidelines, and articles
• Facilitated sweepstakes, giveaways, and contest initiatives
• Identified issues and patterns in consumer comments and inquiries for brands
• Brainstormed social media strategies for various clients

LaFORCE

Digital Social Media Intern

• Community manager for Burkman Bros’ Facebook, Twitter, Instagram, and Pinterest accounts
• Build, maintain, and develop brand social media and content marketing
• Actively engaged and shared current and upcoming products launches as well as editorial mentions
• Utilized Hootsuite to managed online customer experiences and response to user comments and posts
• Analyzed data collected though Cision, Google Analytics, and Facebook Insights

Burkman Bros.

Community Manager

• Assisted with researching, developing, scheduling for production of SJDA Farmer’s Market
• Day of event management tasks included, but not limited to, set-up, vendor communication, wrap-up, and so forth
• Coordinated with PR/communications department on all event-related cross-promotional activities
• Updated various event calendars, on site maps, and event permits and applications
• Assisted in the production of 2012 Downtown Doors student outdoor art exhibition

San Jose Downtown Association

Events Planning/PR Intern

• Updated and managed press contact list and database
• Contacted editors for product launches and press conferences
• Assisted in managing and coordinating press showroom for events
• Compiled editorial reports on products

Karen Chiang