Karen Araujo

Karen Christensen Araujo is an experienced marketing professional who has recently taken on a new role as the Director of Marketing at Association Management Center (AMC).1 Prior to this, she served as the Senior Director of Marketing Strategy and Brand Management at the Society of Surgical Oncology (SSO).12

With over 15 years of experience in the field, Christensen Araujo has developed expertise in creating marketing strategies that drive engagement, increase revenue, and strengthen brand identity.1 During her tenure at SSO, she oversaw all marketing operations, including strategy, creative direction, branding, and print and digital production.1

Some of her notable achievements at SSO include:

1. Leading a comprehensive rebranding initiative that resulted in double-digit growth.1
2. Introducing innovative digital technologies for a successful membership win-back campaign.1
3. Overseeing a website redesign that won an ASAE Gold Circle Award and a W3 Award.1

Christensen Araujo's professional background also includes roles such as:

• Director of Product Marketing at the American Medical Association (AMA)1
• Vice President of Marketing and Communications for the Y-ME National Breast Cancer Organization1
• Vice President/Managing Director for IDEON Healthcare Education1
• Account Director for the Williams-Labadie Agency, LLC1

She holds a Master's degree in Business Communications and Public Relations from Emerson College.1 Christensen Araujo began her new role as Director of Marketing at AMC on October 5, 2023.1