Karel Ribbens is a highly experienced and accomplished business professional with a strong background in sales, marketing, and consulting. After earning a Bachelor of Business Administration in Hospitality at both Ap Hogeschool Antwerpen and Plantijn Hogeschool, Karel began his career with Accorhotels as a Market Research Analyst before moving on to roles at British American Tobacco, Imagination In Motion, and Havas where he served as an Account Manager. He then took his expertise to consulting with roles at Memes Bvba and as an Independent Consultant. Karel is currently the Founder and Managing Partner of Aztrix* Nv, where he applies his extensive knowledge and entrepreneurial spirit to help businesses achieve their goals.