Kara Womack

Kara Womack is an accomplished product executive with a proven track record of leading strategy, design, and execution to deliver innovative solutions that cater to both consumers and clients.

She has extensive experience in spearheading digital transformation and self-disruption within traditional industries to introduce a new era of products and services that meet evolving needs.

Kara excels in translating customer and market requirements into product strategies and roadmaps that enhance operational efficiency, drive market adoption, and increase revenue from new customer segments.

She possesses a wealth of experience in helping organizations align execution with strategic objectives, reduce time to market, enhance product quality, and boost market value through the implementation and optimization of Agile methodologies.

With a keen focus on team leadership, Kara has demonstrated exceptional performance in fostering innovation, improving consumer and customer experience, and enhancing business performance through continuous measurement and analysis.

Her adaptability to diverse industries is evident through her work in creating and integrating B2B and B2B2C solutions in digital content publishing, permission marketing, programmatic advertising, digital marketing, and e-commerce within consumer healthcare, media, and automotive sectors.

Kara Womack is proficient in identifying and nurturing talent, building high-performing teams, and instilling a culture of innovation within organizations.

Her core competencies include strategic product visioning, innovation, business strategy, full lifecycle product management, user research, market segmentation, business intelligence, Agile product management, and change advocacy.

Kara pursued her B.A. in Philosophy at The University of Alabama in Huntsville.

She has held key positions such as VP of Product at ParkMobile, LLC and Sr. Director roles at UserTesting, Cox Automotive Inc., Videa LLC, and Cox Media Group Digital, among others.

Her professional journey includes roles encompassing web strategy, product management, digital products and services, usability analysis, and design management in reputable companies like WebMD, Cox Radio Interactive, and Autotrader.com within the automotive industry.