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Kara Parkinson
Senior VP Marketing & Business Development @ EcoOnline Global | Delivering Global B2B Demand
Kara Parkinson is a data-driven Technology Marketing leader with extensive experience in both B2C and B2B sectors.1 She currently holds the position of Senior Vice President of Marketing & Business Development at EcoOnline Global, where she focuses on delivering global B2B demand.4
Professional Background
Kara's career is characterized by her expertise in marketing, particularly in the technology sector. Her experience spans across various industries, including:
- EHS (Environmental Health and Safety)
- ESG (Environmental, Social, and Governance)
- Chemical Safety
Prior to her role at EcoOnline Global, Kara has worked with notable companies such as AudienceView, QuickBooks, and Apple.6
Current Role and Responsibilities
At EcoOnline Global, Kara is involved in several key areas:
- Global Demand Generation: As SVP Global Demand, she likely plays a crucial role in developing and implementing strategies to drive business growth worldwide.
- Marketing Leadership: She leads marketing initiatives, leveraging her extensive B2C and B2B experience.1
- Business Development: Her role encompasses both marketing and business development aspects, indicating a focus on company growth and expansion.4
Recent Activities
Kara is actively involved in various company initiatives:
- She recently announced a hiring opportunity for a Head of Customer Marketing position (maternity leave cover) at EcoOnline Global.3
- She has been representing EcoOnline at industry events, such as their first North American trade show appearance.5
Personal Interests
Outside of her professional life, Kara:
- Lives in Burlington, Ontario with her husband, Max
- Enjoys curling, cottaging, and golfing7
- Appears to have an interest in the arts, as evidenced by her profile on Americans for the Arts website7
Kara Parkinson's LinkedIn profile (username: parkinsonkara) serves as a primary platform for her professional networking and sharing industry insights related to B2B marketing and her work at EcoOnline Global.24