Kara Freewind

Kara Freewind is an accomplished Creative Director at Grove Collaborative, a position she has held since September 2023. She is recognized for her award-winning work in creative and content leadership, demonstrating a strong ability to drive business growth through innovative strategies.

Professional Background

Before joining Grove Collaborative, Kara held several significant roles:

• Creative Strategy Director at COOLA (November 2021 - September 2023), where she led creative strategy and brand identity.
• Creative Director at Hungryroot (February 2020 - November 2021), where she played a pivotal role in increasing the company's annual revenue from $25 million to $161 million.
• Senior Manager, Copy and Content Strategy at Hungryroot (October 2018 - February 2020).
• Senior Copy Manager at Glossier, Inc. (August 2017 - October 2018), overseeing global brand messaging and content strategy.

Kara's career also includes various editorial positions at companies like Birchbox and Google, where she contributed to defining editorial styles and managing content strategies.

Education

Kara holds a Bachelor of Arts in English, with a focus on Writing and Film Studies from Barnard College.

Skills

In addition to her creative expertise, Kara is proficient in Spanish and has extensive experience in copywriting, brand messaging, and content strategy across multiple platforms.

Her diverse background and leadership roles reflect her commitment to creating impactful brand narratives that resonate with consumers while driving business success.