Kalena Yiaueki

Kalena Yiaueki is the Founder and Executive Producer of Penny Projects, a company she established in Los Angeles, California.12 With a background in production, Kalena leverages her experience to execute high-end luxury fashion projects and celebrity campaigns with a personal touch.1

In addition to her work at Penny Projects, Kalena is also known for her contributions to the creative community:

Co-founder of Black Image Center

In 2020, Kalena co-founded Black Image Center, a Los Angeles-based non-profit organization. This community space is dedicated to investing in Black photographers and creatives through various initiatives:

• Educational programming
• Photography workshops
• Resource-sharing events1

Filmmaker

Kalena is currently working on her first film, expanding her creative pursuits beyond production.1

Cultural Influence

Kalena has a keen eye for cultural trends and artistic expression. She has shared her insights on influential works in cinema, particularly praising the morning routine scene from the 1979 film "All That Jazz." She appreciates how the scene captures the complexity of brilliant yet flawed individuals in the entertainment industry.1

Personal Interests

Kalena has eclectic tastes and recommends various cultural experiences, including:

• Japanese-Italian fusion cuisine at Basta Pasta
• New Theater Hollywood, a space for diverse artistic expression
• The work of artist Kern Samuel
• Music by Zsela, particularly the 2024 album "Big For You"1

Kalena Yiaueki started her position as Founder and Executive Producer at Penny Projects in October 2020, as indicated by her LinkedIn post.3 Her work demonstrates a commitment to blending high-quality production with a focus on community and personal expression in the creative industries.